CONTENTS AND CONTRIBUTORS INCLUDE:
Francis L. Lawrence,
President, Rutgers University. Opening Essay
Brent D. Ruben. The Quality Approach in Higher Education
Peter F. Drucker. The New Productivity Challenges
Karl Albrecht and Ron Zemke. The Service Imperative
J. M. Juran. World War II and the Quality Movement
Neil J. DeCarlo and W. Kent Sterett. History of the Malcolm Baldrige
National Quality Award
Pew Higher Education Research Program. The Lattice and the Ratchet
Sean C. Rush. Productivity or Quality?: In Search of Higher Education's
Yellow Brick Road
C. Warren Neel and William T. Snyder. Building Responsive Universities:
Some Challenges to Academic Leadership
L. Edwin Coate. The Big Questions in Higher Education Today
Ted Marchese. TQM: A Time for Ideas
Daniel Seymour. TQM: Focus on Performance, Not Resources
Brent D. Ruben. Defining and Assessing 'Quality' in Higher Education:
Beyond TQM
Eugene H. Melan. Quality Improvement in Higher Education: TQM in Administrative
Functions
Brent D. Ruben. What Students Remember: Teaching, Learning, and Human
Communication
Richard M. Cyert. Universities, Competitiveness, and TQM: A Plan for
the Year 2000
Trudy W. Banta. Is There Hope for TQM in the Academy?
Marilyn R. Zuckerman and Lewis J. Hatala. An American Approach to Quality
Judy Olian. Total Quality and the Academy: Problems and Opportunities
Robert L. Carothers. Translating Quality for the Academy
A. Blanton Godfrey. Ten Areas for Future Research in Total Quality Management
Jennifer Lehr. Selected Readings and Resources in Quality
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